Industry Veteran and Former Crunchyroll Director Thomas Breckenridge Named Director of Product Development and Marketing for Anime Content

Shout! Studios, a multi-platform media company, announced the appointment of Thomas Breckenridge to the newly created role of Director of Product Development and Marketing (Anime Content). The announcement was made by Shout! Studios Executive Vice President Melissa Boag to whom Breckenridge reports.

Thomas Breckenridge joins Shout! Studios in this new role. He will guide the acquisition, product development, and marketing strategies, primarily focusing on licensing Japanese anime media for home media. Breckenridge will work closely with Melissa Boag and senior members of the Business Affairs and Acquisitions teams to identify new licensing opportunities and develop sales strategies for upcoming releases.

“I am delighted to welcome Thomas to our team. He has a remarkable track record in merchandising, fueled by a profound passion for global pop culture, especially anime. His expertise and network in the industry make him an ideal appointment for this role,” stated Shout’s Executive Vice President Melissa Boag. “We look forward to Thomas playing a significant role in our growth and navigating the evolving landscape of fandom and media consumption.”

For the past seven years, Thomas Breckenridge served as Merchandising Manager at Right Stuf, where he played a key role in growing the company’s e-commerce business. He provided strategic guidance on product buying and acquisitions while developing strong partnerships with major vendors, including Shout! Studios. Following Crunchyroll’s acquisition of Right Stuf, he stepped into the role of Director of Merchandising, expanding his focus to a broader, global market.